{"id":4907,"date":"2023-03-25T08:49:00","date_gmt":"2023-03-25T07:49:00","guid":{"rendered":"https:\/\/fwfuer.de\/culture-of-enjoyment-tourism-marketing-in-karlsruhe-4907\/"},"modified":"2023-03-25T08:49:52","modified_gmt":"2023-03-25T07:49:52","slug":"culture-of-enjoyment-tourism-marketing-in-karlsruhe","status":"publish","type":"post","link":"https:\/\/fwfuer.de\/en\/culture-of-enjoyment-tourism-marketing-in-karlsruhe-4907\/","title":{"rendered":"Culture of enjoyment – tourism marketing in Karlsruhe"},"content":{"rendered":"\n

What is the state of Karlsruhe’s tourism? Managing director of the Karlsruher tourism GmbH Pascal Rastetter gives in the Podcastgespr\u00e4ch of the free voters and FOR Karlsruhe municipal council group in Karlsruhes marketing strategies.
According to Pascal Rastetter, Karlsruhe is a good mix of overnight tourists and day tourists. Culture, shopping and sightseeing can Karlsruhe.
However, the issue of “attractive city centers” has changed. The Corona era, but also digitization, has left its mark and provides the challenge of designing a city center so that people do not prefer to experience culture or shopping digitally from home, but enjoy being out and about in the city. The next few years will probably be bridging years. Nevertheless, the focus must be on revitalizing the downtown area.
City Councilor Petra Lorenz speaks from experience as an entrepreneur when she reports that many visitors to the city center are day-trippers who often talk enthusiastically about the variety of stores in Karlsruhe: “Visitors who come from out of town often see the city with completely different eyes – and usually more positively, too.”<\/p>\n\n\n\n

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